Picking Out the Right Merchant Account In Times of Economic Recession |
The current downward slope of the American economy is not a secret. It is fraught with an astronomical number of foreclosures, escalating real credit card debt, ever-increasing consumer pricing, lagging personal income, rising unemployment or underemployment rates.
This unsettling news has in no way slowed down the blazing spree of entrepreneurs. Thousands of merchants across America continue to blaze though the openings of new businesses, and more. Opening a new business means the necessity to accept credit cards, and consequently, the need to establish merchant accounts. Moreover, it is in times of financial crunch that more and more people turn to using credit cards for shopping, in order to distribute their expenditure over the coming months.
Here are some criteria to consider when weighing options for acquiring credit card processing capability via the best merchant account:
1) Associated credit card fees – For business profit to be maximized, this is an obvious consideration. Study all rates, particularly the discount percentage assessed to qualified, mid-qualified, and non-qualified transactions. Of course, other fees come into play, such as start up, monthly, and annual costs.
2) Monthly minimum expense – Many credit card companies charge a monthly minimum, which is a fixed amount that the processor charges the merchant with, regardless of how much the merchant makes. For example, if the monthly minimum is $25 and the merchant has only attained a processing amount of $15 (calculated by taking the discount rate times the associated transaction dollar amount), the merchant would be responsible for an additional $10 that month. No business would want to be compounded with unnecessary credit card processing expenses this year.
3) Cancellation or Termination fee – This is just a fee introduced by some processors to make up for the costs incurred. This fee can run into hundreds or even surpass the $1,000 threshold. Businesses fold with greater frequency in a depressed economy, or if the business thrives, you may just want to switch your merchant service provider. In such cases, a cancellation / termination will only serve as a financial albatross to the merchant.
4) Chargeback expense, policies, and procedures – With the growing financial crunch, the likelihood of more customers initiating chargebacks increases. Business owners should know the merchant account provider’s chargeback policies and procedures. Find out whether your merchant account provider will help you navigate through the process of tackling a chargeback if the need arises. It is important to make sure that in case of a chargeback your service provider does not go ahead and freeze your account.
5) Customer support – To learn the facets of credit card processing, merchants must have the service providers customer support explain the ins and outs of credit card processing. That i sbecause, in difficult economic times, merchants cannot afford to waste time on trying to figure out or solve problems stemming from their merchant account. There must be a quick resolution so merchants can concentrate on their core competency.
For more, visit Credit Card Processing and Merchant Account Services
