Credit Card Processing
Studies show that credit card customers spend 2 1/2 times more than customers who only carry cash. Accepting credit cards can increase sales by as much as 40%.
Sponsored by PaynetSystems,Inc
www.paynetsystems.com
A Credit Card processing and Merchant Services provider
Paynet Systems is a registered Merchant Service Provider of Wells Fargo, NA

Picking Out the Right Merchant Account In Times of Economic Recession

Credit Card Processingadmin09 May 2008

The current downward slope of the American economy is not a secret. It is fraught with an astronomical number of foreclosures, escalating real credit card debt, ever-increasing consumer pricing, lagging personal income, rising unemployment or underemployment rates.

This unsettling news has in no way slowed down the blazing spree of entrepreneurs. Thousands of merchants across America continue to blaze though the openings of new businesses, and more. Opening a new business means the necessity to accept credit cards, and consequently, the need to establish merchant accounts. Moreover, it is in times of financial crunch that more and more people turn to using credit cards for shopping, in order to distribute their expenditure over the coming months.

Here are some criteria to consider when weighing options for acquiring credit card processing capability via the best merchant account:

1) Associated credit card fees – For business profit to be maximized, this is an obvious consideration. Study all rates, particularly the discount percentage assessed to qualified, mid-qualified, and non-qualified transactions. Of course, other fees come into play, such as start up, monthly, and annual costs.

2) Monthly minimum expense – Many credit card companies charge a monthly minimum, which is a fixed amount that the processor charges the merchant with, regardless of how much the merchant makes. For example, if the monthly minimum is $25 and the merchant has only attained a processing amount of $15 (calculated by taking the discount rate times the associated transaction dollar amount), the merchant would be responsible for an additional $10 that month. No business would want to be compounded with unnecessary credit card processing expenses this year.

3) Cancellation or Termination fee – This is just a fee introduced by some processors to make up for the costs incurred. This fee can run into hundreds or even surpass the $1,000 threshold. Businesses fold with greater frequency in a depressed economy, or if the business thrives, you may just want to switch your merchant service provider. In such cases, a cancellation / termination will only serve as a financial albatross to the merchant.

4) Chargeback expense, policies, and procedures – With the growing financial crunch, the likelihood of more customers initiating chargebacks increases. Business owners should know the merchant account provider’s chargeback policies and procedures. Find out whether your merchant account provider will help you navigate through the process of tackling a chargeback if the need arises. It is important to make sure that in case of a chargeback your service provider does not go ahead and freeze your account.

5) Customer support – To learn the facets of credit card processing, merchants must have the service providers customer support explain the ins and outs of credit card processing. That i sbecause, in difficult economic times, merchants cannot afford to waste time on trying to figure out or solve problems stemming from their merchant account. There must be a quick resolution so merchants can concentrate on their core competency.

For more, visit Credit Card Processing and Merchant Account Services

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Why Web Designers Should be Merchant Account-Savvy?

Credit Card Processingadmin08 May 2008

Are you thinking of getting a merchant account designed and created for you? Here is the deal. A designer is perhaps not best equipped to help create your online merchant account. That is because a merchant account creator or provider must be one who has a firm grasp of how a merchant account works, and what features are best for your line of business. A designer would not have that knowledge and would only be concerned with the designing part.

Additionally, in case the web designers are hooked up to a certain online merchant account’s affiliate program, which is often the case, regardless of how expensive or inadequate the online merchant program is, they will use that online merchant account for your business without looking at what is best for your business! If the web designers have an alliance with reputable and affordable merchant account providers, it would be all right, else you’ll be stranded with an inadequate merchant account that does not fulfill your business needs.

When You’re getting your website designed, you may be propositioned by web designers with a value added package that includes assistance with establishing an online merchant account once the website is all set and ready, also offering to integrate a shopping cart system into your website. This is because of tie-ups they may have with a certain merchant account provider. This is when a merchant needs to step in, put his foot down and ask ” Is this the best online merchant account there is? Is this is the best deal?”

Ideally, web designers should be aware and knowledgeable when it comes to shopping carts, because it is they who integrate the cart into your website. Hence, web designers should be able to play a pivotal role in helping you find the right Internet merchant account and then implementing the shopping cart system into your website. So, find out whether or not your designer is even aware that the shopping cart and payment gateway must be compatible in order to successfully process credit cards. When you do that, you’ll be surprised how little web designers know about online merchant accounts. On the contrary, they should spend more time understanding the inner workings of the merchant account field and know how or why one provider is better than the other in terms of security and cost, at the very least.

What could be more convenient than your web designer recommending a low-priced, ethical online merchant account provider? A joint decision-making process, between customer and designer, is synergistic and allows for an important exchange of ideas. Merchant account-savvy web designers may prove extremely helpful to business owners, particularly new merchants who may need support and direction understanding the more complicated facets of the merchant account field.

For more, visit Credit Card Processing and Merchant Account Services

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Virtually Everything You Need to Know About Virtual Terminals

Credit Card Processingadmin06 May 2008

If you buy off the Internet regularly, you would be quite familiar with websites providing an option, where you could call on a toll free number and just place your order. What an incredibly simple method of buying! By offering this payment alternative, merchants benefit by increased number of sales, as more and more people want to use the convenient way of shopping where all they have to do is dial and provide all the information they need over the phone.

Surprisingly and unfortunately, in spite of the rising popularity of this method of shopping, several merchants are still unaware, and by and large ignorant of exactly where to start and how to go about accepting credit card payments over the phone.

What you need is called a virtual terminal. Using a virtual terminal, a merchant makes for manual processing of credit card transactions, while the customer provides all the relevant details over the phone. Orders are also processed the same way in case orders are received via letter or fax with a computer and the Internet. This works especially great in case of recurring orders. Moreover, to process a transaction, the merchant does not necessarily have to use his computer at the store, rather any computer with a secure Internet connection can be used to log onto a website, login to a secure server with the username and password and start processing payments.

Here is an example. A merchant mails you his online brochure, and you find a particular piece of jewelry very appealing. You fill out the purchase form made available in the brochure and send it back to the merchant. The merchant will use the credit card details provided by you in the online form to process your payment and then send you the product of your choice. This does not require the card to be physically swiped across a credit card terminal. In fact, all the information, such as name of the customer, the amount of the sale, the credit card number, the billing address, etc, is entered in specific fields, and clicking on submit bills the credit card.

A virtual terminal offers more functionality than just accepting credit cards. Use your virtual terminal to authorize payments and charges, perform refunds, possibly void transactions, and bill your customers for recurring or monthly payments. A good virtual terminal may also allow you to check the status of transactions that transpire online or offline, capture previous transactions, cancel authorizations and also allow you to print out reports of all the past transactions you’ve performed.

Before getting a virtual terminal, consider the following:
You need to obtain one from a reputable service provider who’s been in the game for some time;
This provider cannot compromise the safety and security of the information that they are privy to.
The process and layout of the website where you log into should not be cluttered or complicated.

A virtual terminal saves money for merchants as no additional hardware or extra phone line is required. All you need to have access to the Internet, without even having to install any special software – the software and technical information are all on the virtual terminal service provider’s server.

For more, visit Credit Card Processing and Merchant Account Services

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Don’t go for “Copy that Sells”; Pick an Experienced Merchant Service Provider

Credit Card Processingadmin05 May 2008

Any merchant account service website that you visit is bound to make claims to be the best, to give you an iron-clad guarantee and protection from fraud, refunds, and more problems associated with credit card processing. The best you can do is be wary of these fake promises; they are mere words prepared by a skillful copy writer, and the company probably has no intention to live up to any of the great-sounding promises. Careless customers will happily take the bait. Instead, your aim should be to look for a trustworthy and experienced source in the online merchant account industry whose advertisements are backed by years of experience, credible certifications, a portfolio of services provided, list of happy clients, testimonials, reasonable fee structure, and excellent products and services.

You don’t have to be a genius to spot a shamming website. Lookout for websites that use high-flown language, big loud words, and absurd claims. An appropriate example would be any merchant account service that first off promises to provide the cheapest merchant service on the Internet, and then follows that up with a cash reward in case you can come up with an online merchant service provider who offers a lower price. Here is the catch: after signing a binding contract with such a company, even if you do come across a cheaper service, there is no way you can switch over without having to pay a termination fee, which will definitely be a huge amount Furthermore, their cash reward is nothing more than a refund!

This is not the end of using verbiage to deceive innocent and unknowing merchants. These sham providers attract clients by claims of no set-up fee. While a few well-established names in the credit card processing industry have built their reputation on genuine promises, most small scale providers make up for “no set-up fees” by including fees such as “gateway fee,” “real time fee” or “virtual terminal fee, making the cost equivalent to a set-up or start-up fee. It is your responsibility to review the fees, and ask questions if you do not understand why you have to pay a separate “virtual terminal fee”. Also, a comparison with the fee structure of a few other service providers will help you in coming to a rational decision.

No service can be completely free of charge. Businesses that make such a promise have a nasty surprise in store for you. It will pounce out at you when you least expect. That is why it is so important to study every word of the contract before you sign on the dotted line. A thorough reading is sure to reveal another exorbitant fee, perhaps an annual fee, that not only makes up for, but by far dwarfs the waived off initial set-up fees.

There is no end to gimmicks employed by some merchant account providers. While 24 hour approvals and 95% approvals are definitely possible, a claim of 99.99% of all applications being approved is absurd. Complete 100% acceptance rate means that the service provider is approving applications from all merchants regardless of their credit rating, something highly unlikely. Truth is that a small percentage of business owners, due to the nature of their business, or due to their credit history, just fail to satisfy the criterion.

Moreover, even if we assume that a company is actually accepting all the applications it receives, it simply means that they are assuming a lot of risks! Who wants to put their money into the hands of someone like that? Such a company would anyway go under pretty soon. Hence, the reiteration of going for a well-established credit card service provider who actually lives up to their claims and actually charges no application fees, no annual fees, no programming fees. Moreover, if there is no contract term in the first place, there arises no question of a cancellation fee.

Don’t judge a service by words, rather by analyzing their business in every possible way. One way to do that is to get in touch with their customer service people. Make sure that they do serve 24/7 as they promise to do. Have a word with the technical support staff as well. An efficient support staff reflects greatly on the quality of service you are likely to receive. If you are comfortable about the company policies, and the full spectrum of associated credit card processing fees, you may open an account and start processing credit cards for your business.

For more, visit Credit Card Processing and Merchant Account Services

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Information for Those Establishing a Business But New to Processing Credit Cards

Credit Card Processingadmin02 May 2008

When you are starting up a business, there are too many things that need to be taken care of, all at once. With all kinds of paperwork to fill out and other decisions to be made, if you also have to worry about how to get your sales money, it’s much more than hard work you’re doing. Make things easy for yourself and the path to success smooth for your business, by choosing the right merchant account.

First of all, where do you begin? To start out, it is important to understand why credit card processing is right for you. The following two considerations will help you understand why.

In the final two months of 2007 Americans spent close to $30 billion online, with a vast majority of those purchases made using credit cards.
There was also a small but important shift in consumer buying patterns - that being people started to use online stores for more everyday purchases.

If you had any doubts about getting a merchant account, they should all be taken care of by now, and it’s time to take your next step, which is to sift through all the choices available, to find the right merchant account provider for your business. When you do that, keep in mind to.

Go with an established provider, who has established a good reputation over time. Such companies are quick with their approval, do not charge junk fees, and have a broad customer base. All you have to do is fill out an online application, and in lesser time than it takes to open a checking account, you’ll have a new merchant account.
Choose a merchant account provider who accepts all the major players - VISA, MasterCard, Discover and American Express.

Take a look at your prospective merchant account providers list of fees, as this is an area that will affect your bottom line. Do not pick a company that is not willing to display or provide their fee table.

Select a service provider that offers free technical support. This adds credibility to the company, indicates that they own their own products and shows that they care about their merchant base.

If you have a mobile business, you can still be part of the wireless revolution, by getting a wireless merchant account. You too can accept credit/debit cards, check conversion and/or guarantee and multiple carrier options that are compatible with a wide range of front-end merchant processors.

For more, visit Credit Card Processing and Merchant Account Services

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What are the types of support available for online merchant account ?

Credit Card Processingadmin01 May 2008

There are more than thousands of merchant accounts on the internet today and selecting the best merchant account for your company is really a difficult task. Merchant account transactions must be secure and reliable to boost the customers’ confidence in the seller. So, the merchant bank usually sets up a number of support mechanisms to ensure the smooth flow of the transactions. This also enables the business owner to contact and resolve any problems that arise immediately.

There are different types of support available for online merchant accounts provided by the merchant account providers.

Phone support

Most of the merchant banks offer a help desk service. The service is beneficial to both the seller and the customer. The business owner can easily contact for basic support information like transaction history and limited technical support. This help desk will have access to the merchant’s profile with the bank and hence will answer most of the questions quickly and clearly. The help desk assists the customer with transaction information when there is any payment or billing issues.

Online merchant support

Some merchant accounts have online support to resolve problems regarding payments and other related matters. This online merchant account support involves some technical assistance using live chats or email communications with tech representatives.
Live chat is usually used for urgent matters and email support generally handles non-urgent informational issues which are unable to handle by help desk and certain website problems too.

Website Support

One of the main support areas of online merchant accounts is the website support. It comes with an extra fee, but it is worth, as website support is very helpful to the merchant. This kind of support can be used for account testing, hosting and implementation of the software. Such website activities are usually handled by technicians in order to ensure security and smoothness of the credit card transactions.

Merchant Support

With any new account, any merchant will be eager to learn the way it works, the potential problems and the means to find solutions. So, excellent merchant training is available in the form of informational booklets and software programs that give an overview of the account set up, background information and means for accessing further information. Information regrading how to maintain the merchant account online, how to access reporting, troubleshooting and whom to contact for are also provided in this program.

For more, visit Credit Card Processing and Merchant Account Services

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If you plan to do more business in future, use high volume merchant account

Credit Card Processingadmin30 April 2008

A merchant account is a special bank account that allows a business or an individual to accept credit cards. Use of merchant accounts is increasing day by day. Almost all businesses use merchant accounts today. Just make sure that your merchant account provider is offering you the right account or all your plans can backfire.

When your customers buy more and more goods and services from you and as your business continues to grow, you can opt for high volume merchant accounts. Once you are approved for such a kind of account, you can get good prices along with debit processing, monthly statement fees and additional expenses. Your eligibility depends on the volume of your business. The greater it is, the better deals you get.

It works in this way. You will decide and apply for a merchant account at a bank that offers attractive pricing and low-cost fees. These can be planned in a number of ways. Like, you may decide to pay a few cents for every transaction. This will be an expensive transaction if you have high-volume sales.

Another method is paying a small monthly overall percentage, mostly 1 or 2%, for the entire sales volume you experience through your credit card and debit-processing program. High volume merchant accounts can save you money over time because you will be able to pay smaller fees for every transaction or get a better rate for the amount of profit that you gain.

If you currently have a sizable volume of sales and in future you are expecting to do more, then high volume merchant accounts will be a best choice. Your customers will appreciate new technology for processing their orders with your company and your employees too will be happy with their company.

For more, visit Credit Card Processing and Merchant Account Services

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Dealing With Credit Identity Theft

Credit Card Processingadmin29 April 2008

Identity theft is one among the fastest growing crimes in the world. If you are using a credit card, then you need to be careful about the increasing credit identity theft. You will realize that only when you receive the credit report showing huge bills.

When somebody uses your sensitive personal information with or without the intention to commit fraud, it is called as an identity theft. Typically, information like your name and social security number constitute the personal information. Identity theft also includes someone else using your credit card number. Some thieves may also open a new credit card account in your name and make use of it. You will only come to know of this when the bills are not payed and the amount is reflected on your credit report.

Credit report identity theft can happen to anyone. You will discover it only when creditors start hounding for bills not paid that most certainly are not yours. Suppose that someone stole your credit card number and used it to buy something which you might never have bought in your life. Someone using your identity might be doing enough of damages to reflect that badly in your credit report too. Unless this is corrected immediately, you are sure to incur huge losses.

Generally, the credit identity theft comes to your notice only when you receive the bills of the creditor. Such situation need immediate attention in order to stop further damage to your credit report. There are many things you need to do to prevent further abuse of your identity. Call up your bank or the credit card company immediately and explain that your credit identity has been thieved and hence you are informing them.

Basic awareness is an useful and effective tool against most of the identity theft cases. Be aware of how information is stolen and identify different ways to protect your identity. Keep checking your personal information regularly so that you can notice any problems quickly and know what to do as soon as you suspect your identity has been stolen.

For more, visit Credit Card Processing and Merchant Account Services

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Using Merchant Account will Increase Cash Flow and Reduce Overhead Costs

Credit Card Processingadmin28 April 2008

There was a time when it was very difficult to be approved for merchant accounts. Earlier, a business would need a high volume of credit card usage in order to accept electronic payments. Today, it is very inexpensive to set up merchant accounts. Whether you are a large business with a physical location, or a small business operating only online, you can easily get a merchant account. Currently, there are various merchant account providers available for businesses.

Accepting credit cards is a winning proposition for businesses of all sizes. In retail, customers tend to spend more when they know they can put the sale on a credit card and have extra time to pay. When a business provides the ability for customers to pay using credit cards, the number of bad debts the business has will surely decrease. This will increase the cash flow and reduces overhead costs inturn improving the profits of a business.

To start accepting credit cards, you will need a merchant account, which is where credit card payments will be deposited. To get a merchant account, you have three options.
You can use -

  • a bank
  • a third-party provider
  • an independent sales organization.

After obtaining a merchant account, you need a way to actually accept the credit card payments. If your home-based business has its own website, then the best option is to set up an internet gateway with a shopping cart. Incorporating a shopping cart into your website is the most convenient way for the customers.

If your business, does not have a website, then you can use a virtual terminal, where you log on to a third-party website and enter your customers’ credit card information for payment authorization. You can also purchase or lease the equipment required to swipe credit cards in your own home if you usually interact with your clients in person.

For more, visit Credit Card Processing and Merchant Account Services

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Why do I Need an Online Privacy Seal ?

Credit Card Processingadmin25 April 2008

With the rising growth of online payments, one needs to be careful too as the fraudulent activities like identity theft as well as credit card number theft is increasing day by day. Using internet is very common today, and you must have heard many stories every now and then about someone losing their personal information on it.

Now there are various companies that gives reputable online businesses a symbol to use that identifies your website, or websites that you visit, known as an online privacy seal. The Privacy seal companies are designed to give you added confidence about the sites you visit

A portion of each credit card transaction of your business has to be payed to your credit card processing provider. So, it is important you are dealing with a secured website and that you thoroughly understand the services offered by your provider and have clear knowledge whether the website is legitimate or not.

When surveys were conducted, many individuals expressed that, they would feel more confident about making purchases online, or in just giving some personal information, if there was a third-party that would verify the legitimacy of that website. So, having a seal adds validation to the website, thus giving it more credibility.

You can actually see an increase in sales after this seal. Generally, trust on the internet needs to be proved, and verified. This is what an online Privacy Seal will give you. For most of the customers, your site only needs to show a reason why they should believe what they read. That little symbol of seal may be all the encouragement that they need to trust you.

A third-party validation is highly valuable for your business. Another reason for having an online privacy seal is that, it may give more credibility to your site than to your competitors site - if they do not have one. Needless to say, business world is all about maintaining an edge over your competitor!

For more, visit Credit Card Processing and Merchant Account Services

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